Apple CEO Tim Cook Says 'Great Desktops' Are on the Charts
Apple’s CEO Tim Cook reaffirms that desktops are "very strategic" for the company.

apple desktops on charts

Apple’s CEO Tim Cook said that the company is still interested in developing desktop computers and “great desktops” are in the making. He revealed this information in a message he posted on Apple’s internal employee message board, which was leaked a while back.

Answering a question about whether or not Mac desktops are strategic for the company, Cook said: “The desktop is very strategic for us. It’s unique compared to the notebook because you can pack a lot more performance in a desktop - the largest screens, the most memory and storage, a greater variety of I/O, and fastest performance. So there are many different reasons why desktops are really important, and in some cases critical, to people.”

“The current generation iMac is the best desktop we have ever made and its beautiful Retina 5K display is the best desktop display in the world,” he added. “Some folks in the media have raised the question about whether we’re committed to desktops. If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.”

Many have been wondering if Apple has forgotten its Mac desktop product line altogether after its October 2016 event, which only introduced the new Macbook Pro. Introduction of other desktop products, such as iMac, Mac Mini and Mac Pro were highly anticipated by many, but ended up being a disappointment for some due to lack of news on such products.

apple imac pro desktop

Image Courtesy: Apple

With the speculation of this new information, an obvious question arises: Is it only about a new iMac, or will a new version of Mac Mini and Mac Pro be released alongside too? Some are of the opinion that it is high time for Apple to release upgraded versions of Mac Mini and Mac Pro, as the last upgrades happened in 2013 and 2014, respectively.

However, unlike the recent Macbook Pro which featured only a few changes, the new Apple desktop products may have to come out as game-changers to keep up with other competing products such as Microsoft’s Surface Studio.

Microsoft launched the Surface Studio as its first desktop computer in the Surface product line, back in October. It was much talked about for its versatile performance and beautiful design.

What’s preventing desktop users from embracing other products if new Apple desktops don’t offer something amazing and worth waiting for?